Life So Magical

Hi Everybody,

I'm back!  So last week, I'm looking around on Facebook one afternoon and another student at my school posts that she needs a designer to help right away.  So I sent her a message and told her I could help and here's my nice little surprise job.

An electronic version of the original color ad to be
printed in a four color glossy magazine.
Size 4 x 5 inches.

Jenny, the proprietor of Life So Magical, needed a high resolution layout for a 4 color glossy magazine ad.  Unfortunately the only artwork she has is a website that has some low resolution imagery.  And - the deadline (we thought at the time) was 6 pm that evening.  So we got to work.  I pulled her imagery off her site and started working it into a new, high resolution background.

I started by bringing the person, landscape, and cloud image into Photoshop.  I removed the background and manually did some "cleaning up," with the brush tool to sharpen the silhouetted image.  I also worked on blending the clouds a little and did a little airbrush in them as well.

I then started recreating the background with the lens flare, the title and subtitle.  By the time I had this done, Jenny sent the copy to me and I started playing with sizes, colors, space, etc.  I brought a nice photo of her in from her Facebook page and dropped it into a soft pink box with her contact info.  After going back and forth a few times (via email), with ideas and text changes, we had the finished ad.  Then we found out we had until the following evening to have it in to the publisher.  Oh well, it all worked out.

Email Banner for LifeSoMagical to use in business emails.

We discussed a working on a couple more pieces afterwards as well.  From the original material, I put an email banner together.  She'll be able to have it highlighting her emails.  I also put a 2 sided business card together for her.

2 Sided business card design.

Of course I saved a low resolution version in RGB for her to post on various internet sites or on her own site.  And the printer received high resolution CMYK artwork to print in the magazine.  I sent it to them in a Press Quality PDF which is an excellent format for most printers to work with.

Have a great week everyone.  Smile.

Aloha,

Tom