It's been a busy few weeks. I've been working on several projects, as well as taking care of personal and business administratia (aaarrrgggg), but things have to get done.
After touching base with an old friend and colleague in Washington DC, she asked me to help out with some re-branding for her business. Every so often she re-brands, redesigns the web sites and promotional material - keeping things fresh, and she had some ideas that included the black and white technique that I've used in some of my previous work.
What she was looking for is an illustration to depict what the business does - in simplest terms. Her business is PubCom and they design and consult (graphic design), also - they're a training company for design softwares, 508 accessibility, PDFs and Acrobat, designing for new technology like E-pads and smart phones. OK - so that covers a lot of ground - where to begin.
As usual, I started out with some thumbnails - going in the directions of design symbolism and also tools of the trade and end products. After some back and forth - we came up with the right design. Combo-end products the company designs and trains people to design for, was the winner. I tightened up the sketch, scanned it and placed it into an Adobe Illustrator file - 11" x 8.5," and went to work.
PubCom Illustration - Saved as an Illustrator and vector EPS. (A jpeg used here in the Blog) |
When illustrating, I used Adobe Illustrator, so the final product would be a vector illustration, retaining it's shape and integrity whether it's printed large or small. I worked in layers from back to front. So the smart phone is the top layer, next the pad, computer, books, and then the background. The sketch was on the bottom and deleted when the illustration was finished.
A note about PubCom. You can check them out at www.pubcom.com. Bevi, runs a great outfit and provides training in-house and to groups, on site. I've taken several of her courses and always recommend PubCom for any design specialty software training.
Have a great weekend all. Also - I just started a Facebook page highlighting my art and design work - check it out: http://www.facebook.com/pages/Tom-Kreienbrink-Illustration-and-Design/170670816317477
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